Compassion Australia has reached the top five nominees for the globally acclaimed Webby Awards. for their Neighbourly Impact Website.
The New York Times describes the Webby Awards as “the internet’s highest honour”, and to have Australia’s third largest charity up against names such as The Washington Post and Apple is a credit to Compassion’s thought leadership in the digital and creative spaces.
As a Webby Nominee, Compassion Australia’s impact website, developed by ZN Studio in collaboration with Compassion’s creative team, sits among the top 12 per cent of over 14,000 record-breaking projects entered from nearly 70 countries worldwide.
“In past years, Compassion has been able to show supporters the impact of their support in person through trips to our program countries. When COVID-19 hit in 2020, we paused these visits to ensure our local partners could focus fully on protecting the health and wellbeing of children, families and staff,” said Amanda Viviers, Executive Director Neighbour Agency.
“In the absence of visits, the 2021 impact website is another way our supporters can have a tangible experience of poverty’s challenges and the incredible impact of Compassion’s programs. We hope this website is an engaging, interactive way for our supporters to understand what a difference their donations are making,” said Amanda.
Compassion has spent a number of years intentionally listening to feedback and insights from their supporters to more deeply understand their differing needs. A key finding was that supporters want to see more creative digital content, which then lead to the development of the impact website by ZN Studio, helping to reimagine the traditional annual report.
“There is an increasing expectation from supporters that charitable organisations demonstrate their social impact. This impact website takes supporters on an animated visual and audio journey of their global impact, bringing to life the outcomes of their support,” said Amanda.
Compassion Australia’s inhouse creative team has also written, created and produced a four-part docuseries called “The Good Neighbour”, providing another innovative digital option for supporters to connect with the heartbeat of the organisation.
“We have some of the best creative brains in the business working for us and when we put the challenge out to the team to focus on digital innovation, they have delivered some truly industry leading material. We are proud to see this work receiving global recognition and we hope it helps amplify the voices of those living in poverty,” said Amanda.
- A link to the nominated website can be found here.
- Those interested can support Compassion Australia by voting for their impact website in the Webby People’s Choice Awards here.
- The Good Neighbour docuseries can be viewed here.
- Find out more about the web design and development talents of ZN Studio here.
For images, interviews with Amanda or for further information please contact: Andrew Marsh, via email: andrew.marsh@jerseyroadpr.com
About the Webby Awards
The Webby Awards is the leading international award honouring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body. The Academy is comprised of Executive Members—leading Internet experts, business figures, luminaries, visionaries and creative celebrities—and Associate Members who are former Webby Winners, Nominees and other Internet professionals.
About Compassion:
Compassion is an international child development charity with 70 years’ experience working with children living in poverty. More than 126,000 children are connected with Australian sponsors through Compassion Australia, and at present more than 2 million children attend Compassion’s projects in 25 countries around the world. To learn more visit www.compassion.com.au