The Power of Human Connection When Curating an Event

The Power of Human Connection When Curating an Event

Events play a crucial role in facilitating our meaningful connections and the growth of our networks.

By: McCrindle Research

The fast-paced lives of the 21st century are digitally integrated to connect and save time. Although the digital is increasingly replacing the physical, people crave face-to-face interaction more than ever before, and events play a key role in facilitating this for many people.

Our research during COVID-19 showed that many Australians experienced significant changes in their lives and are hoping that these positive changes will be retained in the ‘new normal’. Because of COVID-19, half of Australians (52%) have spent more time with their family/household members and enjoyed a slower pace of life (49%) and want this to continue .

Our time apart has highlighted the importance of connection and community in a way that is sustainable for our health and wellbeing. Events play a crucial role in facilitating our meaningful connections and the growth of our networks.

What it means for event planners:

  • The workplace, and professional development provides a key social connection point in our increasingly disconnected world.
  • Remember that work events (like work life) flow best when balanced, so ensure you create a program that has a healthy rhythm for learning, connection, and enjoyment.
  • Whether it be an online event or in-person, consider how the event can help to facilitate human interaction, networking, ‘wow’ moments and shared experiences.

The Future of Events

Exploring the global and consumer trends shaping the future of events - Download your FREE Report here

Photo by ål nik on Unsplash



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