Here are some of the ways tech is reshaping donations, and some strategies you can employ to make the most of it.
We are in the age of digital transformation, and fundraising is no exception. New technologies, like mobile apps and AI, are not just simplifying donations but also helping charities run smarter and more impactful campaigns.
For any organisation wanting to keep up, a robust digital fundraising strategy is a must.
Here are some of the ways tech is reshaping donations, and some strategies you can employ to make the most of it.
Digital Fundraising Strategy 101
A solid digital fundraising strategy is essential for today’s charities. It’s all about using digital tools and platforms to engage donors, make donating easy, and keep tabs on your campaign’s performance. Here’s what you need:
- A user-friendly website
- Effective social media use
- Email marketing
- Data analytics
By combining these, you can create experiences that feel personal for your donors, making it easier for them to give. Plus, a great digital strategy lets you track donor behaviour and adjust your campaigns for better results.
The very best campaigns mix tech with powerful storytelling, helping donors feel connected and eager to support.
What Makes a Stellar Digital Fundraising Campaign?
Top digital fundraising campaigns know how to use tech to inspire donors. They usually feature:
- Educational and engaging social media outreach
- Easy ways to give with minimal friction
- Highly segmented email marketing
- Engaging visual content across multiple channels
Successful campaigns often use video to show the real impact of donations, making the cause relatable and tangible for donors. They also tap into data analytics to understand donor behaviour and preferences, allowing for personalised communication.
Don’t forget interactive elements like virtual events or peer-to-peer platforms—they make the donor experience more immersive and engaging, which boosts long-term support and donations.
How Tech is Making Donating Easier
Tech is revolutionising donations by making the process simpler and more engaging. Here are a few things to think about adding to your digital strategy to future-proof your charity:
- Mobile apps like the Charitabl. App let donors give with a few taps, making it easy and convenient.
- AI capabilities like Dataro personalises donor experiences by analysing past behaviour and tailoring future requests.
- Blockchain and other crypto wallets offer a secure and transparent way to track donations, building trust.
- VR and AR create immersive experiences, so potential donors can ‘see’ their impact in real-time.
These technologies don’t just make donating easier—they also help donors feel more connected to the causes they support.
Now it’s your turn - how could you integrate one of these new technologies into your digital fundraising strategy and improve the donation experience for your charities?
Tune into The Fundraising Podcast by Charitabl. for more tips on how to level up your fundraising and increase your impact.
Charitabl. is a tech company that provides affordable solutions to charities and non-profits. The Charitabl Agency is a fundraising and marketing agency that helps charities raise more money for their causes. Get in touch via info@charitabl.org.