During a crisis, the best leaders are looking a way out. But on what do we base our decisions? When there’s nothing to compare it to, there aren’t benchmarks or measurements to help us find our way. That’s why, in uncharted territory, creativity is the answer. But how do creative professionals rise to the occasion? How do we use our skills, experience, and instincts to provide answers? In this session, filmmaker and media consultant Phil Cooke will help you discover what you need to know to become the creative leader that will make an impact as we emerge from this crisis.