We’re excited to share the completion of a major national survey that captures something many in our sector have known for a long time - Christian radio makes a real difference.
The 2025 Radio and You Survey, coordinated by CMAA and carried out with Compass Polling, brings together insights from listeners, as well as employees, volunteers and sponsors. It’s a well tested piece of research that provides strong evidence of the value of community broadcasting.
And the results are worth celebrating. Here is a snapshot:
Listeners are experiencing real impact in their faith, with many describing growth, deeper engagement and stronger spiritual habits. For others, the difference shows up in everyday life, with improved wellbeing, a greater sense of hope and more confidence in the decisions they make.
There’s also a clear sense of connection. People are feeling part of something bigger, building relationships and responding in practical ways to what they hear on air.
Christian radio continues to play an important role during challenging times as well, providing trusted information and a sense of reassurance when it’s needed most.
Behind the scenes, the impact is just as strong. Employees and volunteers speak about increased confidence, new skills and a deeper sense of purpose through their involvement.
For sponsors, the findings reinforce the value of Christian radio as a meaningful and effective way to connect with audiences and build relationships.
This research helps put clear data around what we’ve seen for years. It confirms that Christian radio is not only relevant, but deeply impactful in communities across Australia.
We’ve also developed a detailed data report for stations, giving practical insights they can use locally. This is an important piece of work that will help shape and strengthen community broadcasting for years to come.
If you have any questions, feel free to reach out to memberservices@mediaarts.org.au