CONNECT21 Series WEBINAR: Context is King – The New Rules of Social Media

Post-COVID, content is important, but content that meets felt needs, answers the questions, or provides the most relevant resources to the people in your audience is paramount. That’s why CONTEXT is now King.


The Webinar was held on Thursday July 8th, 2021  - 2:00pm (Australian Eastern Daylight Saving Time). If you missed it, you can watch it again here


Dave Adamson is an internationally renowned photographer, author, content creator and communicator, who specialises in helping ministries leverage technology to reach more people so they can change more lives.

After a decade as a TV reporter at one of Australia’s top sports networks, Dave Adamson moved with his family to the United States in 2008 to lead online communities at two of Outreach Magazines largest churches in North America.

In 2013, he became the social media and online pastor at Andy Stanley’s North Point Ministries in Atlanta, leading live-streamed services that reached more than 80,000 people every week, and more than 1.5 million people a month via podcast, YouTube and social media.

As the Director of Orange Australia and New Zealand, Dave partners with more than 10,000 churches around the world to provide strategies and systems for online ministry.

In his spare time Dave loves to hang with his wife of 25 years, Meg, and their three daughters. He also teaches daily devotions to more than 110,000 people on his Instagram and TikTok, has written YouVersion Bible plans that have been completed by more than 750,000 people, and he reaches 85,000 people each month on his YouTube channel.


  • Those working in social media, communications and media in general.
  • Those interested in leveraging social media and technology to reach people and change lives


  1. Get a glimpse into what you can expect from the CONNECT21 experience
  2. Hear from a proven expert in the field
  3. Learn how to leverage social media and technology for your mission


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